November 07, 2022

Feel 'Calm' With Plant Supplements

Do you find yourself unable to concentrate on daily tasks? Do you feel on the edge, unsettled and nervous? It could be anxiety.

Ausum 'Calm' range is supercharged with proprietary Tulsi actives and clinically tested to reduce anxiety by 20% with regular consumption. Non-habit-forming with 100% bioavailability unlike synthetic supplements like tablets, capsules and gummies.

'Calm' is for you if you:

Feel uneasy or nervous
Are experiencing constant headaches or body aches
Are losing/gaining weight without any lifestyle changes - Want to improve mental focus and mood
Want to stay calm

Backed By Science

Clinical tests are research studies performed by medical and research professionals to find out the effectiveness and safety of products. At Ausum, we focus on effectiveness and not marketing claims, so clinical studies are at the core of our products.

While we were researching medicinal plants for its calmative properties, Tulsi stood out as the most effective plant in bringing about a sense of calm. Not the whole plant as we use in our homes but a concentrated dose of Tulsi's active molecules.

For this study, one group was given the Tulsi's actives and the other, a placebo. Stress doesn’t have a biological marker so scientific methods such as Cohen’s Perceived Stress Scale (PSS) and State-Trait Anxiety Scale (STAT) were used to measure the participants’ stress levels. These scales evaluate the current state of stress and anxiety, asking how respondents feel “right now”, using questions that measure subjective feelings of tension, nervousness, worry and apprehension.

Before the Tulsi intervention, the average Perceived Stress Scale (PSS) was ~20, which is considered "high stress and anxiety". High stress is associated with high blood pressure, higher cortisol levels, suppressed immune function and decreased sleep. These are all important risk factors for cardiovascular disease.

After consumption of 1000mg of Tulsi actives, we saw a decline of 20% in perceived stress and anxiety and an increase in feelings of calmness, confidence and security. We fortify these Tulsi actives into 'Calm' to deliver a precise dose of calm to meet your daily needs.

Supercharged with Tulsi Actives

This is not the ordinary Tulsi used in our kitchen. Tulsi is an adaptogenic herb that has been an integral part of Indian & Chinese medicine for thousands of years. It promotes calmness & relaxation and trains our body to handle the harmful impact of anxiety.

Its anxiety-relieving actives are a tiny portion of the whole plant. With our proprietary process, we successfully extract these actives. As seen in clinical studies conducted with medical professionals, 1000 mg of these actives are a daily must to lower general anxiety, improve memory and cognitive ability.

What are Plant Supplements?

Plant-based supplements are naturally derived and more easily absorbed than the synthetic ones. They are highly bioavailable, meaning they are gentler on the digestive system and have little to no side effects.

New-age dietary supplements like tablets, capsules and gummies typically have synthetic ingredients and are boring to consume. Ausum presents the same benefits in a simple, lip-smacking format - tea - India’s most beloved beverage, supercharged with plant-based supplements. It's better, easier and more exciting to consume than gummies and capsules.

How long does it take to show results?

15 cups - Sets a new habit

Sense of calm and relaxed feeling when consumed during more stressful times of 11 AM and 4 PM. Improves your ability to focus.

30 cups - Body starts to respond

Increases antioxidant levels so the damage of stress (early ageing, digestive stress) can be countered. Antioxidants are chemical compounds that prevent cell damage and boost overall health.

45 cups - Visible results

Improved ability to focus and stay centered. The body adapts to increased antioxidant levels and learns to protect itself from the harmful effects of stress & anxiety.